Zoella Beauty in The U.S!

zoella beauty in the u.s.

In case you’ve been living under a rock, if you’ve ever spent more than an hour browsing YouTube, chances are you’ve stumbled upon a Zoella video. She started with a blog, then moved on to YouTube (she still posts to her blog very occasionally), and has now expanded her empire to books and beauty/lifestyle products. Her Zoella Beauty range first launched back in 2014 in the U.K. and slowly became available in other countries across Europe, but not in the U.S.

During Christmas last year, I went to Target and was surprised to find her Snap Fizz Relax fizz bars from her Christmas collection. It was then announced last month (I think) that products from her original collection would become available in stores and online. So of course, I had to make a trip and see what I could find. Targets vary depending on the neighborhood I think. Some of them can be really organized and neat, and some are a giant mess that never seem to have products in stock. The one I go to is one of those giant messes.

I walked the beauty/skincare aisles multiple times before I finally spotted them! The cute Soap Pop Fragranced Soap was hard to miss, as it looks literally like a popsicle. They also had the original Fizz Bar and the Blissful Mistful Solid Fragrance.


It might sound weird, but I think the packaging is what I love the most about Zoella’s products. Like you want to preserve the paper for as long as you can? That’s how I feel about this packaging.

The Fizz Bars confuse me. Not because they’re not good, but probably because I am used to Lush bath products that are so powerful and take over your bath. I think the Fizz Bars are more about the scent. I have only tried the Christmas collection ones, but I look forward to trying these ones. The Soap Pop is so beautiful and it smells so good. All the products in her original collection have the same scent. It might be a little bit too sweet for some people, but I don’t think it’s too overwhelming.


I know not all the products are available in-store. I’m not sure which Zoella Beauty ones are and which one’s aren’t. They’re currently carrying more online so be sure to check out Target’s website if you’re interested.

Have you tried Zoella Beauty products before? Let me know in the comments below if you have any favorites!

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Holaa! My name is Maria, twenty-four, Colombian in Oregon, pursuing my Masters degree in Media Studies and using makeup as a procrastination tool. Join me as I learn more about makeup and share my thoughts with you!

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