Advice Blogging

How I Grew My Instagram Account

If you have a blog, a YouTube channel, or if you’re an aspiring social media influencer, you’ll know how hard it currently is to grow an Instagram account. For every 20 new followers, you lose 25. I started using my personal Instagram account in connection with my blog in March 2017. At this time, I had less than 450 followers. Now, I have over 3,000. I know, that probably doesn’t seem like much, but it is. The real growth has happened in the last few months. In November, I had 1,500 followers. If you see anyone growing A LOT faster than this, like A LOT, you might want to question if their followers are real. Buying Instagram followers is a thing. Don’t do it. This is how I grew my Instagram account in the last two months.

Quality Content

Make sure you’re producing quality content. I am not saying you need a DSLR camera, but you at least need a phone with a camera like an iPhone 7. When using your iPhone camera, the most important thing is lighting. Having the right lighting will make all the difference. If you are using a DSLR, I recommend shooting in RAW and editing your photos in Lightroom.


I post twice a day. This might seem excessive to some, but I think this will depend on your niche. With makeup, there are so many accounts and our niche is so oversaturated, posting twice a day allows me to reach more people. I post once in the morning and once in the evening. Whatever posting schedule you decide to go with, stick to it. Staying away from Instagram for days a time can really hurt you.


Even if you don’t post every day, make sure you’re going on the app and engaging with others every day. Whether this is by commenting, liking, following others, interacting with your followers and those you follow. Instagram is a great way to build relationships and network with people who have your same interests. I hate whenever I get comments saying things like, “You’re my favorite account! I love your content! Check mine out!” only to see that they don’t follow me and they’ve been posting the same message on multiple posts. Leave real comments in response to the post, the photo, or the caption.

Don’t Ask For Follows

Like I said before, comments asking for follows are the worst. If you’re going to ask for a follow, make sure you’re following the account you’re asking the follow from, and that you continuously engage with them. I know it’s great being followed by an account you admire, so make sure you’re constantly showing your support to them. They notice. I promise. Asking for advice is okay, but that is not the same as a follow.

Don’t Follow to Unfollow

This is just annoying, and believe me, it doesn’t work. Just as you unfollow them, they’ll unfollow you. It’s a vicious cycle you do not want to be a part of.

Hashtags and Geolocation

Make sure you’re making the most of the hashtags you’re allowed to use. Use hashtags that are relevant to your niche and the content you’re creating. Try to avoid using the spammy ones like #like4like and #follow4follow. You can use 30 hashtags per post, but there’s a hack that allows you to use 60 hashtags. There are rumors that say that this can get you blocked, but I use 60 hashtags and so far so good. To add 60 hashtags to your post, you need to publish your photo with no hashtags, then add the first 30 as a comment, and then go back and edit the caption and add the other 30.

What I do to avoid getting blocked is going back and deleting the hashtags of old posts. This also helps to keep your account clean. The second thing you need to make the most of is geolocation. This is when you add a location to your post. Some people search photos based on location. It is just another way to be found by others.

Instagram Analytics

Unless you have 10K followers, I would not recommend you switch to a business profile. When you have a business profile, Instagram wants to push you to pay for advertisement. A way to see analytics on your account without switching to a business profile is by using the free resources available on the Internet.

  • SocialBlade – allows you to see your growth (or anyone’s growth) and future projections. This is also a great tool if you’re curious if someone has purchased followers. If they have, you’ll see how in one day they gained 20k followers when they usually gain 200.
  • Union Metrics – this one gives you a bit more data. The free version gives you an overview of your most successful hashtags, your most liked photos, and the followers who engage with your posts the most.
  • SquareLovin – the analytics provided by SquareLovin a little more in-depth. What I like the most about this one is that they give you analytics on engagement. I can see how my average of likes per post has grown, same with comments.

I hope you’ve found these tips useful! Don’t feel discouraged and just keep creating amazing content. That’s what it’s all about.

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Holaa! My name is Maria, twenty-three, Colombian in Oregon, pursuing my Masters degree in Media Studies and using makeup as a procrastination tool. Join me as I learn more about makeup and share my thoughts with you!

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February 3, 2018
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February 3, 2018


  • [#flowerbeautygiftedme]It’s the weekend 🎉What are your plans? I will be doing nothing as I start school again on Monday. My last first day of class. EVER. Showing you the @thrivecausemetics Focus Eyeshadow Palette No. 3 and other favorites ♥️
Feliz fin de semana! Que planes tienen? Yo no voy a hacer nada pues en lunes empiezo clases. Mi último primer día de clases. Mostrándoles la nueva paleta de #thrivecausemetics y otros favoritos ♥️
@awakeskin primer @thrivecausemetics cc cream, setting powder, eyeshadow @lauramercier concealer @milkmakeup concealer @colourpopcosmetics highlighter @flowerbeauty blush @physiciansformula bronzer @glossier boy brow @revlon lips @maybelline mascara
#awakeskin #awakebeauty #lauramercier #milkmakeup #concealer #pressplay #motd #muotd #makeupoftheday #thrivetribe #glossier #boybrow #maybelline #maybellinemascara #revlon #flowerbeauty @ultabeauty #blushbomb #physiciansformula #butterbronzer #makeupparty #makeupvideo #makeuptutorial #octolyfamily #makeupblogger #maquillajedeldia #tutorialmaquillaje #tutorialdemaquiagem
  • @thrivecausemetics is killing it with these amazing releases and I am so happy to be a part of it. This is the NEW Focus Eyeshadow Palette No. 3. The perfect beginner palette in my opinion and the perfect palette for an everyday look. I love how it has everything you need and these are literally the shades I reach for in every palette I own. Can’t wait to start playing with it and letting y’all know my thoughts. Thank you again to #thrivecausemetics and @karissabodnar ♥️
Did you know #Thrive donates one product for every product sold? Have you tried this brand yet?
La nueva #paletadesombras de @thrivecausemetics está AQUÍ! Y es perfecta para el día a día. Tiene los tonos perfectos para crear una variedad de looks - estos son los tonos que uso en todas las paletas que tengo y me hace feliz tenerlos todos juntos en una paletita. Si no han escuchado de esta marca, se las recomiendo! Tiene un mensaje y una misión muy linda.
  • Are you lazy? Do you forget everything? Do you only shave exposed leg during the winter? Then you’re just like me and need to check out @sphynx - an all-in-one portable, TSA friendly razor. It comes with a spray, a shave bar, and two razors. They’re all refillable which was my main concern when I received it, but it is so effective. I am not sure if I’d find it practical for a full shave, just because it is really bulky, but if it’s the winter and you missed a spot of exposed leg, this is such a good solution! Thank you to the @yccagency for the opportunity to test it out ♥️
Les mata la pereza? Se les olvida todo? Solo se rasuran lo que queda expuesto de la pierna durante el invierno? Entonces son como yo! Tuve la oportunidad de probar #sphynx que es un todo en uno. Viene con un spray, un bálsamo para afeitarse, y dos cuchillas - todo lo que necesitan para afeitarse cuando están de afán o se les ha olvidado. Ademas lo pueden traer con ustedes en el avión ✈️. No se si lo usaría para una rasurada completa por lo que el empaque es tan grande, pero una gran opción para cuando se les olvida algo!
  • [#flowerbeautygiftedme #soldejaneirogiftedme] New products I am trying and testing - See any favorites?
-> the new @thrivecausemetics Focus Eyeshadow Palette No. 3 is quickly becoming a favorite but I’ve yet to use all the shades.
-> @flowerbeauty Blush Bomb Color Drops in Cinammon. This could be a dupe of the @glossier cloud paints. I really like this shade but I am still making up my mind
-> @soldejaneiro Açaí Body Cream. I’ve already said I really like this. I just noticed it does have a shimmer to it, which I hadn’t noticed before. I don’t mind, but wanted to mention it
-> @lilahbeauty Divine Duo Lip & Cheek in b.true. FINALLY getting to try some #lilahb - the brand with the prettiest packaging
-> @dailyconcepts Jade Roller was so kindly sent to me and I have no idea about the benefits but it feels really nice
Productos nuevos que he estado ensayando! Las nuevas sombras de #thrivecausemetics hasta ahora me han encantando. Se ven súper lindas y son fáciles de usar. La crema para el cuerpo de #soldejaneiro como ya les había mencionado me gusta mucho, pero me he dado cuenta que me da a la piel como un brillito entonces lo quería mencionar. Otros que todavía estoy viendo qué tal me parecen! Ven algún favorito?
#flowerbeauty #octolyfamily @ultabeauty #blushbomb
  • Two new products to try from @dermae and I am so excited! One - the Anti-Wrinkle cleanser which smells amazing. I’ve used it already and so far I really like it. And the Sun Defense Oil-Free Sunscreen. I don’t think it is the type of product I’d use under makeup, but it feels really nice and doesn’t have a strong SPF scent which is usually the case. Have you tried either of these? Thank you to @dermae for gifting these to me!
Dos productos para ensayar de #dermae! Uno es un limpiador fácil que ayuda a prevenir arrugas. Huele súper rico y hasta ahora me ha gustado mucho. El segundo producto es un protector solar. No se qué tal se vea debajo de maquillaje, pero me gusta mucho la textura y que además no tiene un olor muy fuerte a protector. Han usado alguno de estos?
  • Happy Sunday! Today’s #motd featuring some of my favorite products 😍 The @anastasiabeverlyhills Soft Glam palette has gotten a lot of love from me - even more than #modernrenaissance. The @hourglasscosmetics Ilumee Sheer Trio is so so good and I’m happy I was able to pick it up. Definitely recommend these two if you’ve been thinking about it
Feliz Domingo! El #maquillajedeldia incluye algunos de mis favoritos 😍 La paleta #softglam de #anastasiabeverlyhills me encanta, es súper versátil y la he usado un montón (ahora la pueden conseguir en @blushbaroficial). El trío de #hourglasscosmetics es necesario si les gustan los productos en crema.


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